MSc Strategic Marketing Management

Students will be attain a wide range of positions such as being general marketing executive to management and marketing communication roles. You will learn how to produce a strategic understanding of the opportunities provided by digital marketing and the challenges of preparing and formulating successful digital strategies. It evaluates the role of digital media in marketing strategy and how new technologies can be embraced for marketing purposes. It evaluates the impact of web based innovations on marketing and consumer behavior.

Aston has sturdy links with the local commercial enterprise community as well as leading countrywide and global firms. The university also offers networking activities and guest lectures from practicing marketers from numerous industries. This program will develop your understanding and application of fundamental theories in Marketing. You will learn how to commence and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make suitable strategic and operational marketing decisions.

Aston University is one of the leading university in the world and is best known for its best graduate outcomes.  The university graduates holds the promising future as it provide professional and employability skills to its national and international students. Hence, students have been a hit in getting jobs with prestigious global organizations, including British Petroleum, Rolls Royce, Hyundai and IBM. They pass onto fulfil a wide variety of roles, from widespread marketing government positions to management and advertising communications roles.