MSc Luxury Brand Marketing

Firstly we need  to understand the concept behind the Brand by definition Marketing practice in which a company create a name symbol or design that is easily identifiable as belonging to the  company .There are many areas that are used to develop a brand including  advertising, customer service, Promotional merchandise, reputation and logo. The curriculum of this degree will introduces you to research approaches and time management skills essential for research marketing project.

Luxury Brand Marketing in GCU where student learn how to market the luxury brand to the buyers and to the market through researchers and Professors through live experiences .This program  aims to provide an opportunity for graduates to study luxury marketing within a global context. The primary aim of this degree is to equip students with a modern strategy, understanding of luxury brand marketing in order to meet the needs of the luxury brand industry.   

GCU graduates are well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope. This degree is designed to provide you an in-depth and critical understanding of consumer-led sustainable marketing practices.