BSc (Hons) Fashion Marketing

BSc (Hons) Fashion Marketing equips students with the essential skills needed for a career in entertainment in this exciting fashion industry. The increasingly competitive world of fashion relies on marketing initiatives to succeed. Students from this course will learn all aspects of fashion marketing in the global and regional economy. From small business startups, to sophisticated catwalk brands, students will learn a variety of courses with industry professionals, collaborating and choosing courses that are personal.

The marketing and design process is all communication between the product and the customer, which directly influences the value of the items sold and therefore the profit of the business. Particular emphasis is placed on the circular economy, and the impact the sustainable business has on the environment and the customer relationship. Underpinning this is a deep knowledge of the industry, the process of product development, and the influence of the place and economy of fashion and the message of marketing. Students gain an understanding of how profit can be made through effective marketing strategies, including PR, digital marketing, fashion blogging, global strategies and building brand new identity.