Bachelors of Business (Marketing)

La Trobe University Bachelor of Business in Marketing program, if you want to learn how to create and use marketing and promotional strategies to market products and services. Effective Management Strategies that communicate with the right people and turn them into loyal customers who will come back for future services and will recommend your services. Since word of mouth can be one of the best marketing tools, it will be your job to implement effective marketing campaigns and build a positive image of the company you represent. La Trobe's Bachelor of Business (Marketing) will provide you with a unique experience in marketing and entrepreneurship. Learn about current trends and future market trends. Understand the new academic potential in digital marketing, consumer performance, brand, research and strategic planning.

Graduated in export skills and ready for your career in business or marketing. You Will Learn: Consumer Behavior - Understand how people think and feel when interacting with brands and ultimately buying. Digital Age Marketing - Learn online and offline marketing strategies to bring value to customers and organizations. Digital Product Management - Create content to grow your brand using digital platforms and other strategy tools. Market Exploration - Gather information about competitors, customers and other shareholders to better understand your objectives and goals. Selling strategies - Pull everything you have learned together so you can develop and deliver an effective marketing plan. Accounting, Economics and Finance - Get the basic information you need to succeed in business.

Bachelor of Business in Marketing is qualified by the Australian Marketing Institute. Membership may require an application in a professional body and may have additional or ongoing requirements beyond graduation. Please contact the appropriate library for details. Graduate students in Marketing enjoy successful careers such as: Account Manager, Brand Manager, Business Development Manager, Funds & Development Fund, Global Marketing, Market Analyst, Marketing Coordinator, Marketing insight Analyst, Marketing Manager, Media Manager / Campaign.