Bachelor of Marketing- BSc

Study the Bachelor in Marketing program if you want to learn how to make and use marketing and promotional strategies to market products and services. The global economy is driven by unprecedented integration. Today's advertisers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer situations in order to be competitive. This highly effective marketing education combines sales theory with practical projects, team work and business simulation games to explore the big issues facing marketers today. Essex develops your creative, analytical and strategic skills to enable you to grow your business operations in fast, digital and international markets.

During your study in the United Kingdom, your first year provides an introduction to important business topics such as business, economics, accounting, management and marketing. Upon graduation, you have the ability to continue your marketing career, or pursue roles in other areas of the business. You are doing an independent research project in your final year, where you evaluate the marketing platform of your choice to build your marketing portfolio before entering this fast-paced industry. The University of Essex is one of only three UK universities to receive the Q-Step Affiliate status, which includes this BSc marketing, to support how it highlights it’s students' cheating skills. It is also ranked in the top 20 in UK marketing (The Complete University Guide 2020).