Bachelor of Communication and Media (Marketing Communication and Advertising)

Marketing Communication and Advertising technology will help you develop skills in delivering strategic messages about products and services, through a variety of channels, such as television, radio, social media and acquisition activities. You will learn how to research, plan, execute and manage marketing campaigns and gain problem management skills, communication technology, product exposure, status communication and media relations. You will gain an understanding of the components of the marketing mix, which help you develop effective communication strategies for products. They contribute to a wider audience, helping people to make informed decisions and influence the way they think, feel, and use products. At the University of Wollongong Dubai, the program is accredited by the United Arab Emirates Department of Higher Education - Higher Education News and is well-known within the United Arab Emirates, GCC nations and abroad for further education and employment in the private and public sectors.

You will learn how communication, and the use of different technologies, are integrated into our professional, social and political life. He will talk about global, economic and political issues affecting the media and communications industries. You will be able to research, organize, create and manage marketing campaigns. You will gain skills in problem management, communication technology, product marketing, problem communication and media relations. This will equip you for marketing, public relations and corporate branding. In addition to the key and important topics in Communication Marketing and Marketing, there is also an opportunity to complete another major from the list below. This will improve your knowledge and employment in the news and communications industries. As a graduate of this program you will be an effective marketing consultant, prepared for a variety of roles, such as: Marketing Account Manager, Public Relations Manager, News & Plan Editor, Communications Manager, Entertainment and Market Researcher and Government Communications Manager.