Bachelor of Advertising and Digital Marketing (Hons) - BA

Advertising and Digital Marketing teaches the methods and tools used by companies to promote their products, services and products online. Some of the most popular digital channels are telecommunications, search engines, email, websites and videos. One of the main benefits of Digital Marketing is that it is easy to track the impact of your campaigns. Some of these challenges are creating great content for the crowd, earning money, and building a loyal brand image.

This Program at the University of Hertfordshire combines digital marketing and communications strategies, recognizing the current nature of digital marketing communications. It is designed to give students access to knowledge and skills in digital marketing and marketing work either on the client side or in creative agencies. This degree is particularly emphasized in academic support and the high level of creative and digital skills. Students will be expected to work at the planning stage of the planning campaign, while also gaining practical skills such as copywriting, video editing and basic digital drawing and marketing technology skills.

The Advertising and Digital Marketing program prepares you for digital marketing and marketing activities, whether at organizational level, for example as an Account Manager or in a marketing department such as Advertiser or Digital Marketing Executive. Students may not consider getting into Specialism such as social media marketing, influencer marketing, search engine optimization, single-click payment, digital experience design or digital marketing analytics.