BA (Hons) Marketing

Marketing has changed with the advent of the digital era. Today, any business can operate on a global scale through various online channels. With so much competition, communication with customers has never been more important. This industry-mandated company gives you the opportunity to test the latest ideas and techniques in this rapidly changing field. You will look at traditional marketing and digital marketing goals and strategies, as you develop a detailed understanding of the role of sales in organizations of all sizes and sizes.

By studying at MMU students will also explore problems and marketing opportunities, strategies and consumer behavior. Functional Theory thus introduces the real world of classroom marketing, which ensures that your learning is always relevant to the industry. You will also develop skills for doing local work with live projects and local businesses. Working with live customer services and the opportunity to participate in internships will see you using theory. You will be building a portfolio while studying, ready to apply for a job as soon as you graduate. After getting this degree students will discuss marketing in the context of today's business ethics while developing your knowledge of international branding and digital media. Whether you are already working in marketing or you want to get into the field, it is an opportunity for you to develop the skills you will need to succeed.